The Value Proposition Canvas: Instruction Manual

The Value Proposition Canvas helps you detail your Value Propositions and target Customer Segments, and assess the alignment between the value you aim to create and your customers' expectations.

You can use it at any stage of understanding your customers. Before developing this understanding, it highlights what you need to learn and test. Afterward, it helps you analyse and evaluate the alignment.

It is useful for both new and existing value propositions and customer segments, aiding in structuring your thoughts and making your ideas clearer.